Wednesday, February 11, 2009

Rant of the Week: In Defense of Ptch4k

I understand that pseud0-hipster fucks like to rally against anything that threatens their 'ALT' lifestyle.

And I know these idiots also like to think that their cultural interests are far superior to everyone else. 

Of course, they also hate the so-called 'hype machine' as well. Anything that borderlines 'mainstream.'

So hating Rolling Stone and the 'mainstream' alternative media (a contradiction obviously) is a given. But Pitchfork is worse for these idiots. They hate the very publication that covers their favorite acts. It's rather laughable considering it's simply a website aimed towards giving the greater indie artists out there their due time in the spotlight, but to those select 'ALTBROZ' out there it's part of the evil HYPE monster.

STFU. Please. JUST STFU. Pitchfork, though rather pretentious, is not evil. It is not terrible. And nor is its coverage of unknown/underground artists. It's a fucking music site. It's there to review music, cover music news, etc.

When Pitchfork writes about a given artist/act/group, it is not intentionally exposing this band to THE MAINSTREAM. People who hate 'Ptch4k' for it's contributions to the 'hype machine' are exhibiting a more pretentious attitude than the site itself. And that's saying a lot, because Pitchfork is pretty fucking pretentious.

So stop moaning about the coverage of your band. Because, first of all, IT'S NOT YOUR BAND. If anything that band likely wants to get its music out to the masses so that it has some sort of influence on greater society. That's kind of the point of music. It's part of our culture. Musical acts probably want to change the musical landscape, get their sound out there, etc. Stop crying about how you knew a given group first. Just stop. You sound like idiots.

The end.

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